This means looking to the sourcing of your materials, including the labour force that works on them, to how they are shipped and how far, all the way through to production processes and further distribution. But there is more to follow. Critics have long dismissed direct communication as junk mail, so data must be carefully targeted to reduce wastage. Use of alternative methods of communication such as email and websites to completely cut out production are also viable. Most important of all these is to ensure that the method used is relevant to the target audience, and that where various communication channels are used, that the message works across all media. PCD’s long history of direct response marketing means we are well placed to help you source the data to ensure you are targeting the right people in the right way. Our production team are versed in the different options available from FSC approved stock through to vegetable inks and dyes, whilst our digital team are poised to offer you the latest online. All this is backed up by a creative and account team who are committed to developing a solution that works across all mediums in a coherent multi-channel manner.
