shelf of shame


OK, OK, I know it’s from a dm printer, so they’re trying to show off as many bells and whistles as they can in one piece. But they could at least have tried to tie it together with some form of concept (five senses maybe? All right, I’m trying too hard) other than the composite glasses / teamwork / scratch ‘n’ sniff roses / coiled telephone wire / person sitting on pile of coins mishmash which they’ve dropped on an unsuspecting agency world.

 

Isn’t the overall effect valid only to remind us that whatever tricky techniques you employ, they’re only any good if they support the big idea?

 

And why has that chap in the suit got a box on his head? Presumably it's so he can't see the mailing...