The Five Big Trends for 2007
5. The Global Brain
What is THE GLOBAL BRAIN? It’s all of the world’s intelligence and experience, fully networked, incorporating not only the usual suspects like gurus, professors and scientists, but the experiences and skills of hundreds of millions of smart consumers as well. With the 'shortage of talent' that every brand on every continent seems to fear in 2007, tapping into THE GLOBAL BRAIN seems a, well, no-brainer. This year, expect many companies, small and big, to aggressively court the 1% of most creative and experienced individuals roaming the globe.
Sure, there’s much, much more in 2007 that’s worthy of your attention. But for now, take any of the five trends above, sit down with your colleagues or team, and figure out how they may impact your business, your brand, your job:
Vision — do they have the potential to influence or shape your company's vision?- New business concepts — can they point you to new business concepts, or entirely new ventures?
- New products, services, experiences — can they inspire you to add ‘something’ new for a certain customer segment?
- Marketing, advertising, PR — will they help you to speak the language of those consumers that are already ‘living’ a trend?
