This issue sees the infamous Shelf skulking back from its gloomy corner with a truly remarkable campaign from the nameless people who brought you the Kings and Queens of Great Britain Ruler.
Received just after Twelfth Night, the letter (nice clipart champagne bottle, you know the one) entreated me to enjoy ‘Just a little festive fun…’. Well, I did, thank you very much. The mailing also contained a 2007 calendar mousemat. Fair enough, I hear you cry – but now things get really bizarre. I quote:
“Please find enclosed the new XXXXXXX mousemat for 2007. This is the 7th year XXXXXXX have produced a calendar mousemat and they have proved very popular with our clients. The 2001 calendar was white, 2002 was black, 2003 was burgundy, 2004 was red, 2005 was green and 2006 was blue.
Offer…
The first [get this] 100 lucky winners that can find 5 of the mousemats listed above (only 1 per year) and send them to XXXXXXX will, in return, receive a bottle of champagne with our compliments.”
Just 100 lucky winners? 100! Quick everyone, open up your bulging file of previous years’ calendar mousemats and send them off before the last bottle disappears…
Of course, I would like to think that right now at XXXXXXX, some cunning cove is concealing a sly grin as they sigh: “Surprisingly low take-up on that champagne promotion, chaps. Whatever shall we do with the 99 unclaimed bottles I bought?”
Now that I could understand.
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