Add value to your activity with strategic thinking

our services...

Strategy & Planning

Direct

Digital

Web Design & Build

Strategy & Planning

Your website, digital and direct marketing is only as good as your strategy. PCD Agency adds crucial value at the outset of your project, and puts return on investment high on the agenda.

Our growing planning team don't just get under the skin of customers; they also get to the core of the business to understand which communications channels work best. So we can deliver the maximum ROI for our clients.

Along with planning and producing great campaigns for clients, we also tackle the broader issues of marketing effectiveness that are driven by wider business dynamics. First, we step back and take a look at the whole business from the letters sent through admin, to the manager in store or at the call centre, from the welcome pack to the retention strategy, every TouchPoint your customer's experience. We'll provide sound and sensible recommendations, and then most importantly we'll work with you to make them happen. We call this 3D Thinking.

Everything we do is backed up by techniques and learning's from years of experience driving business growth across customer acquisition, CRM and retention. Not mention our direct Yorkshire-ness and Northern wit.

Brand Identity & Strategy

Brand Identity. It's who you are.

It's safe to say that everyone has a sense of identity. It defines what we like, what we dislike, how we dress, what we believe in, what we'll stand up for, even what we'll fight for.

We believe that your company's sense of identity is just, if not more, important. After all, none of us are necessarily loyal to a product, but many of us are devoted to particular brands and their identities. Hey, we love our cool new wellingtons as much as the next farmer.

We firmly believe that the business of developing an effective and appropriate identity and/ or brand strategy is built around understanding and thinking, that's why our process starts with a brand workshop with the key stakeholders. Through these workshops we create a strong, robust brand identity for your company that becomes more than a logo it becomes a brand. A brand to shout about. A brand to follow.

Summary of PCD Agency's brand identity services;

• Corporate brand identity
• Visual and tone of voice of a brand across all media and channels, online and offline
• Proposition development
• Internal brand engagement

Customer & Markets Segmentation

As companies become overloaded in customer data, it's never been more important to get under the skin to gain insight and understanding from its intelligent use. This valuable insight can then drive marketing spend decisions as well as customer communication and acquisition strategies.

Various modelling techniques can help identify which of your customers are you in danger of losing, which are the highest spenders, the loyalist and the fickle. How your best customer can become better.

PCD Agency gained our expertise in this area working on projects for companies including Travis Perkins, Aviva, Teachers Pensions, Medical Protection Society and World Horse Welfare.
Our diverse experience of transactional, loyalty, and purchase cycle data combined with a real in-depth customer understanding helps us deliver target segments that delivers outstanding results.

Customer Relationship Management

The beauty of Customer Relationship Management, (CRM) is that it's based on a simple idea that just works:

If you send a promotion or message that's relevant to the right person at the right time, it's more likely to be acted on than if you send it to the wrong person at the wrong time.

But the wider job of CRM is to create relationships; whilst the segmentation principle is important, it must be balanced against the need to create a relationship. We work to change people's behaviour subtly over time. Small calls to action, little asks. That's what's needed. We want your customers to spend a little bit more every time. We want them to increase their purchase frequency and their average transaction value.

In 2009, PCD Agency began working with Travis Perkins to deliver an integrated Customer Relationship Marketing strategy. Through sophisticated data segmentation, we understand customers by behaviour; their type, preferred branch, products purchased and spend. Using this we can work out when a special offer for a product or a branch incentive should be sent and how.

For example sending money off vouchers to activate customer dormancy made a big impact. The programme's ROI one year later is still averaging over 30:1.

At PCD Agency, we realised a long time ago that little nudges all add up. If we said we'd double your turnover in two years you'd think we came from the funny farm not the countryside. Yet, if we suggest we can increase it by 3% this coming month, that's much more realistic.

And what happens if you increase your turnover by 3% a month for the next two years? The laws of compound interest say you've doubled your turnover. That's why CRM is, really, so compelling and effective. Yes there's a quick win, and yes, there's likely to be a long period of limited growth, but patience does pay off.

A summary of PCD Agency's customer relationship marketing services:

• Customer journey planning
• Retention and acquisition strategy
• Data planning and advice

Customer Journey Mapping

Customer Journey Mapping (CJM) is a way of representing the actual and everyday experience of your customers through acquisition, purchase and retention cycles. PCD Agency, with our clients, finds mapping journeys and roadmaps one of the most useful strategies to understand how customers feel about your brand, product or service.

What you get from PCD Agency

The customer journey map will plot touch points, service interactions and gestures of users having experienced a service both on and offline. The road maps and journeys come to life when personal insights, personas, anecdotes and photo are used to convey a very customer-centred visualisation of the journey.

When to use it

PCD uses customer journey mapping and road-mapping in a number of ways:

• To identify opportunities to increase the lifetime value of customers
• As a framework for identifying and redesigning services and interactions
• To reveal the real and informal touch points of a service
• Identify and design-out processes that add no-value and remove duplications of effort
• To plan-in better process interfaces with the right people, resources and organisations
• An audit tool from which user experience metrics can be developed

Examples

PCD Agency has used customer journey mapping in a variety of projects. For another example in discovering the lifetime value of a typical Travis Perkins customer, the cross sell opportunities that exist for NFU Mutual or the acquisition path for Medical Protection Society.

Direct

PCD Agency delivers compelling and fantastic direct marketing solutions. Our 3D approach guarantees we build engaging relationships between brands and their customers. We are results driven; our award winning direct marketing campaigns are creative and impactful.

PCD Agency, are founder members of the DMA (Direct Marketing Association) and we are very proud of it.

We do direct marketing for clients such as Teachers Pensions, Edge School Hotel, Travis Perkins, Medical Protection Society, Engage Mutual, Aviva and World Horse Welfare. And because we're not media snobs, we're just as happy creating a hard working response ad in local press, as we are a national campaign. In fact, we get as excited about a simple upsell postcard as a multi-million-run direct marketing mail campaign. It's just the way we are in the countryside.

We put our heart, soul, energy and considerable expertise, just ask our clients, into driving response, optimising conversion and delivering fantastic returns on investment (ROI).

As a result, we have a brilliant record in getting your customers calling, clicking, visiting buying and coming back for more – for more insight visit our work.

Summary of PCD Agency's direct services;

• Brilliant creative
• Data planning and segmentation
• Acquisition and retention modelling
• Customer relationship management and roadmapping insight
• VAT-exempt planning for financial and charity clients
• Digital print personalisation and consultancy
• Print & production management
• Mailsort postal discount recommendations and planning

Digital

190 million blogs, 400 million tweets every day, 644 million websites. People are connecting and sharing their experiences faster than ever before thanks to the Internet and Apple.
And we love it.

At the very heart of PCD Agency's digital service lies a genuine passion for all things digital. In fact, you could say we're kind of geeks with wellies. LOL.

We like nothing more than understanding this growing and changing landscape. Putting customer insight and thinking at the heart of our digital stuff, while always improving our ability to work across every area of digital communications.

It's why some of the UK's leading companies and brands come to us. Including such names as Aviva, Edge Hotel School, Engage Mutual, Travis Perkins, Teachers Pensions, Rawlins Paints, Congregational & General Insurance and NFU Mutual.

We can deliver the simplest website to complex e-commerce web design and build projects; from best practice email design to really nice display ads, as well as all the latest really cool stuff like mobile, social media and tablets.

Summary of PCD Agency's digital services;

• Persona creation and development
• Digital & interactive advertising
• Search engine marketing (SEO Leeds)
• Email marketing and eCRM
• Usability research
• Social media marketing

Email Marketing

Email marketing and roadmaps can be an effective way of building relationships with your audience. PCD Agency has an award-winning process that combines strategy, creative, build and reporting for clients in order to achieve customer response and engagement.

PCD can manage your complete email strategy or help you with any aspect of it, for example template design, customer roadmaps or simply broadcast your campaign.

We work on email campaigns for clients such as Travis Perkins, Engage Mutual, Teachers Pensions and Aviva.

Summary of PCD Agency's email marketing services;

• Email strategy workshops
• Email TouchPoint analysis
• Customer eCRM roadmapping
• Creation and development
• Reporting and analysis, including live tracking

SEO Agency Leeds

We believe SEO Consultancy is a "must-have" part of your marketing strategy. Don't believe us? Then read on.

In a world that contains an estimated 30 billion web pages (and growing every day), Search Engine Optimisation (SEO) is vital to ensure the maximum number of visitors – and customers – reach your website before that of your competitors. A strong SEO campaign will heighten your company and brand's visibility and generate increased ROI.

PCD Agency takes a fully integrated, 100% ethical and transparent approach to Search Engine Optimisation to achieve the best possible coverage for your website on major search engines like Google and Bing.

We help our clients understand how to think like Google and Bing, so that 'find ability' is built into your Search Engine Optimisation (SEO) plans from the start.

Summary of PCD Agency's Search Engine Optimisation (SEO) services;

• In-depth keyword research
• Analysis of your competitors website and keywords
• Link audit and strategy
• Site visitor path analysis
• On-going management and consulting
• Development of search engine friendly websites

Digital Interactive Advertising

Creating demand is the key to the best online digital marketing strategies; something PCD Agency knows all about. Through effective development of display advertising we build brands and establish emotional connections; boost natural search activity and deliver traffic to your website.

This is more than the just ads on the Internet, it's the way customers interact with technology, whether it's at home with an iPad, on the bus with a smartphone, in the office on a PC, or via location based services with QR codes and Wi-Fi.

Recent research by comScore shows that running display activity alongside a search campaign increases site visits by up to 60% in the month following exposure.

PCD Agency understands how to make that 60% happen. We create complex digital campaigns, driving traffic to your website while making the most of your budget. Our highly experienced planning team provide well-thought out, well-executed display campaigns including pop ups, overlays, and banners.

From the Google to Facebook, we design and manage effective display campaigns across multiple platforms, ensuring maximum conversions with maximum impact.

We make sure your digital campaign integrates with the old world campaigns, including direct mail, press advertisements, TV and outdoor, to deliver a completely integrated campaign.

A summary of PCD Agency's digital advertising services:

• Concepts and storyboard development
• Integration with offline campaigns
• Concept development across all banner types including skyscrapers, roll-overs, buttons
• In-house build and execution of all formats • Mobile ads

Social Media Marketing (SMM)

With 56% of consumers saying that they are more likely to recommend a brand after becoming a fan, and 34% of companies generating leads via Twitter. Social media opens up a whole world of opportunity for you to reach your target audiences, build brand awareness and grow loyalty. At PCD Agency, we turn that opportunity into reality.

Blending years of digital marketing experience with the latest social media thinking, to create a social media strategy that gets results. We'll provide insight to underpin your strategy and workshop meaningful content to add value and engage your customers, whether it's a student seeking a new course or promoting the latest product.

We'll make sure you're talking to the people most important to you. By combining aspects of digital marketing and planning, search engine optimisation (SEO), social media engagement and creative content, we can make sure that your customers are talking about you in the right place, at the right time.

And whatever social media marketing we provide, we'll track and measure it, to ensure your always getting the best results.

So, whether customers are using smartphones or iPads, sitting on the train or lying on the sofa, we'll help you understand how they want to interact with you through social media such as Twitter, Facebook, Pinterest and blogs, to build a lasting relationship with them.

A summary of PCD Agency's social media marketing services:

• Social media marketing campaigns
• Facebook pages development and strategy
• Content strategy, development & syndication

Website Development & Build

Once upon a time, web design was all about pretty pictures. But not anymore. OK, you still need them, but before putting pen to paper, or mouse to mat, you need which combines your business objectives with audience needs to motivate end-users and ultimately provide a return on investment (ROI).

To ensure your web presence performs with maximum effect, we work closely with you through a structured process to obtain a clear understanding of your strategic aims and business goals.

We'll interrogate user needs and understand how users will be acquired. Then, through a process of IA (Information Architecture) we develop wireframes and only after these 3 stages can we can start looking at pretty pictures and a scoping/ definition document, which will allow us to create an online presence that's not just usable, but delivers proven ROI.

Our web design and development experience has provided solutions for household names such Aviva, Engage Mutual, Travis Perkins, Rawlins Paints, Congregational General Insurance, New Image TV, JJB Sports, Benenden Healthcare, Epilepsy Action and Dobbies.com. We also support many smaller businesses and start-ups.

Summary of PCD Agency's web design services;

• Search Engine Optimisation
• Content Management System (CMS)
• Digital Marketing & strategy
• Usability research
• Email marketing and eCRM
• Web hosting & maintenance
• Ecommerce website solutions
• Analytics
• Mobile

Usability Research

Engage your audience.

Website usability has become one of the most important aspects of any successful web design project. Our user-centric design processes is paramount to delivering a website that will engage your user and ultimately achieve its objectives.

PCD Agency strongly believes that usability needs to be a core element of your web design and digital marketing strategy. Usability can influence the success of your search engine optimisation and pay per click advertising; it can increase sales; reduce page bounce rates so a user-friendly website structured to our recommendations can be more effective than you think.

Summary of PCD Agency's usability services;

• Focus Groups & Workshops
• Wireframe prototyping
• Eye tracking, through partners
• Site mapping
• Card sorting

Content management and e-commerce

In every e-commerce and cms online project, we consider the customer: who they are; how they search; how online savvy they are; and the experience they wish to have. Take a look at our work for Rawlins Paints or Edge School Hotel.

Our solutions deliver to clients a wealth of features including full content and product management, discounts and promotions, user reviews, fulfilment management, secure payment processing and integration with other systems.

Here's a summary of PCD Agency's content management and e-commerce services:

• User Interface design methodology
• CRM database integration
• Mobile application development
• Legacy system integration
• Full product and content management
• Secure payment processing & integration
• Security, fraud detection & data privacy

Mobile websites

The days when everyone sat at their desktop or lugged their laptop around are long gone. Your customers can and will access your website from a host of devices from smartphones to tablets; from Internet enabled televisions to the humble desktop. All these devices run a variety of operating systems from Android to Apple OS to Windows, so its imperative you offer a mobile optimised version of your website.

However its not just about providing a smaller sized version of your website, its about thinking about how your customers use your site when there on the move and the device they are using. To make this happen we bring together our planning, IA, creative and technical teams to ensure we deliver a solution that's right for your business and your customers.

Hosting Infrastructures

Dedicated, managed, cloud and network uptime guarantee to meet your business needs...we don't muck about when it comes to hosting.

PCDAgency offers a range of managed web hosting solutions in conjunction with our web hosting partners Rackspace and MemSet, including Windows hosting, Linux hosting and Cloud hosting.