Your website, digital and direct marketing is only as good as your strategy. PCD Agency adds crucial value at the outset of your project, and puts return on investment high on the agenda.
Our growing planning team don't just get under the skin of customers; they also get to the core of the business to understand which communications channels work best. So we can deliver the maximum ROI for our clients.
Along with planning and producing great campaigns for clients, we also tackle the broader issues of marketing effectiveness that are driven by wider business dynamics. First, we step back and take a look at the whole business from the letters sent through admin, to the manager in store or at the call centre, from the welcome pack to the retention strategy, every TouchPoint your customer's experience. We'll provide sound and sensible recommendations, and then most importantly we'll work with you to make them happen. We call this 3D Thinking.
Everything we do is backed up by techniques and learning's from years of experience driving business growth across customer acquisition, CRM and retention. Not mention our direct Yorkshire-ness and Northern wit.
PCD Agency delivers compelling and fantastic direct marketing solutions. Our 3D approach guarantees we build engaging relationships between brands and their customers. We are results driven; our award winning direct marketing campaigns are creative and impactful.
PCD Agency, are founder members of the DMA (Direct Marketing Association) and we are very proud of it.
We do direct marketing for clients such as Teachers Pensions, Edge School Hotel, Travis Perkins, Medical Protection Society, Engage Mutual, Aviva and World Horse Welfare. And because we're not media snobs, we're just as happy creating a hard working response ad in local press, as we are a national campaign. In fact, we get as excited about a simple upsell postcard as a multi-million-run direct marketing mail campaign. It's just the way we are in the countryside.
We put our heart, soul, energy and considerable expertise, just ask our clients, into driving response, optimising conversion and delivering fantastic returns on investment (ROI).
As a result, we have a brilliant record in getting your customers calling, clicking, visiting buying and coming back for more – for more insight visit our work.
Summary of PCD Agency's direct services;
• Brilliant creative
• Data planning and segmentation
• Acquisition and retention modelling
• Customer relationship management and roadmapping insight
• VAT-exempt planning for financial and charity clients
• Digital print personalisation and consultancy
• Print & production management
• Mailsort postal discount recommendations and planning
190 million blogs, 400 million tweets every day, 644 million websites. People are connecting and sharing their experiences faster than ever before thanks to the Internet and Apple.
And we love it.
At the very heart of PCD Agency's digital service lies a genuine passion for all things digital. In fact, you could say we're kind of geeks with wellies. LOL.
We like nothing more than understanding this growing and changing landscape. Putting customer insight and thinking at the heart of our digital stuff, while always improving our ability to work across every area of digital communications.
It's why some of the UK's leading companies and brands come to us. Including such names as Aviva, Edge Hotel School, Engage Mutual, Travis Perkins, Teachers Pensions, Rawlins Paints, Congregational & General Insurance and NFU Mutual.
We can deliver the simplest website to complex e-commerce web design and build projects; from best practice email design to really nice display ads, as well as all the latest really cool stuff like mobile, social media and tablets.
Summary of PCD Agency's digital services;
• Persona creation and development
• Digital & interactive advertising
• Search engine marketing (SEO Leeds)
• Email marketing and eCRM
• Usability research
• Social media marketing
Once upon a time, web design was all about pretty pictures. But not anymore. OK, you still need them, but before putting pen to paper, or mouse to mat, you need which combines your business objectives with audience needs to motivate end-users and ultimately provide a return on investment (ROI).
To ensure your web presence performs with maximum effect, we work closely with you through a structured process to obtain a clear understanding of your strategic aims and business goals.
We'll interrogate user needs and understand how users will be acquired. Then, through a process of IA (Information Architecture) we develop wireframes and only after these 3 stages can we can start looking at pretty pictures and a scoping/ definition document, which will allow us to create an online presence that's not just usable, but delivers proven ROI.
Our web design and development experience has provided solutions for household names such Aviva, Engage Mutual, Travis Perkins, Rawlins Paints, Congregational General Insurance, New Image TV, JJB Sports, Benenden Healthcare, Epilepsy Action and Dobbies.com. We also support many smaller businesses and start-ups.
Summary of PCD Agency's web design services;
• Search Engine Optimisation
• Content Management System (CMS)
• Digital Marketing & strategy
• Usability research
• Email marketing and eCRM
• Web hosting & maintenance
• Ecommerce website solutions